A website plus a dedicated dental landing page.
The site serves every specialty. The landing page speaks only to dental practices — their language, their problem, their objections.
UNIBRIGHT SOLUTIONS · AI PPC · CASE STUDY
181 Leads, 12 Clients in 30 Days
We scaled an AI receptionist campaign for dental practices from $5 to $80 per day using targeted Meta and Google Ads, generating 181 leads and closing 12 clients in just 30 days.
18130-DAY LEADS
12CLIENTS CLOSED
3.8%CTR
16xBUDGET SCALED
01 / THE PROBLEM
The Problem
Selling software to dental practices is one of the harder things to advertise. Dentists are not browsing for business tools. They are treating patients, and the person who feels the problem — the front desk drowning in calls — is usually not the person who signs off on buying anything.
The platform numbers reflect that. Dental services average about 0.88% click-through on Meta and healthcare about 0.73%, against an all-industry average near 1.55%. It is one of the lowest-performing categories on the platform.
So the campaign could not be built on volume. It had to be built on reaching a small, specific group of people with a message about a problem they have every single day.
BUILT
What We Built
Two channels doing different jobs.
Google search caught practices already looking for a fix. Meta lead generation reached the ones who had the problem but had not thought to search for a solution.
Multiple AI-generated creative variants.
Testing needs volume, and volume needs cheap production. We ran a full variant set instead of the two or three a conventional production budget allows.
Compliance and trust answered early.
In healthcare the first question is whether it is safe with patient information, not what the features are. Answering it upfront stops the visit ending there.
Leads qualified before counting.
We report clients closed alongside leads, because those are different numbers and only one of them is revenue.
05 RESULT
The Results
RESULTDETAIL
181 leads in 30 daysAcross Meta lead generation and Google search
12 high-ticket clients closedA 6.6% close rate from lead to client
3.8% click-through rateAgainst roughly 0.88% for dental services and 0.73% for healthcare on Meta
9.56k impressionsA small, tightly targeted audience rather than broad reach
Budget scaled $5 to $80 per daySixteen times, in steps, over a month
130x return on ad spendtotal campaign return
MEANS
What This Means
Small audiences beat big ones when the product is specific.
Under 10,000 impressions produced 181 leads. Reach was never the goal; precision was.
A 3.8% CTR in a 0.88% category is a message result.
Nothing about bidding produces that. It comes from speaking to a problem the audience recognises immediately.
Two channels, two jobs.
Search catches demand that already exists. Social creates it among people who had not thought to look. Running one without the other leaves half the market untouched.
Budget discipline is a performance tactic.
The $5 start and the stepped increases are why the cost per lead held as spend rose sixteenfold.
Excluding the wrong people is as valuable as finding the right ones.
Removing job seekers from a campaign about receptionists saved a meaningful share of the budget before it was ever spent.
FIX
What This Does Not Fix
Worth being straight about:
A long sales cycle.
Practices take time to decide, especially where patient information is involved. Leads arrive well before revenue does.
Capacity.
Twelve new clients in a month is an onboarding load. We check delivery capacity before raising spend again.
Unlimited scale.
This audience is small by design. Beyond a point, more budget reaches less qualified people, and the numbers change.
A product that does not fit the vertical.
Precise targeting gets the right people to look. What they find has to hold up.
WORKS
Why This Works Elsewhere
Any business selling to a specific profession has this shape of problem: a small audience, a low category benchmark, and a buyer who is not looking for you.
The answer is the same every time. Target the role rather than the interest, advertise the problem rather than the product, exclude the people who cannot buy, and scale the budget slowly enough to keep the campaign working.
NEXT STEP
The Next Step
Tell us which profession you sell to and what goes wrong in their day. We will build the audience, the page and the creative around that one problem, start small, and scale only what works.
Services Provided:
Meta Ads, Google Search Ads, audience strategy, landing page design and copy, AI creative production and testing, negative keyword and exclusion strategy, budget scaling, lead qualification, conversion tracking and reporting