TOURISM MARKETING
Booking.com and Expedia fill rooms, but they also take a cut and the guest relationship. We help independent hotels, motels, boutique properties and resorts win more guests through their own website, Google and repeat stays.
Get My Free Planner MarketingMonthly OTA room nights × average daily rate (ADR) × commission % = what OTAs take each month
You're paying about $6,480 a month, or $77,760 a year, in OTA commissions.
In one line
Hotel marketing is how a property attracts guests, wins their booking on its own website and brings them back for future stays.
In practice
Hotel digital marketing combines hotel SEO, Google Hotel Ads and metasearch, a fast booking engine, email, loyalty and reviews, balanced against the reach of OTAs.
It's one specialty within our wider work as a hospitality marketing agency. Guests planning activities? See our tourism marketing. Hosting weddings and groups? See our event planner marketing.
AT A GLANCE
UniBright Solutions is an AI-powered hotel marketing agency serving independent hotels, motels, boutique properties and resorts across the USA.
OTA dependency, weak Google Hotel Ads and metasearch presence, slow replies to guest questions and low repeat stays.
Direct booking share, cost per booking, commission saved, occupancy, ADR and RevPAR, reported monthly.
Hotels reduce OTA commissions by shifting repeat and brand-search guests to direct booking, not by leaving OTAs. A Kalibri Labs report published with AHLA and STR, based on 2016 data, found total customer acquisition costs across all channels typically run 15–25% of guest-paid revenue. (Source: AHLA) A related Kalibri study found OTA bookings cost hotels about 13–17% of the room rate, versus 3–8% through brand.com. (Source: Hotel Management)
Booked through a marketplace
Directory listings
0 of 6Advertised room rates must include mandatory fees such as resort fees in the total price under the FTC's Rule on Unfair or Deceptive Fees. (Source: FTC)
Occupancy follows the calendar, so the best hotel marketing ideas start well before each slow patch:
City & business hotels: Conference and corporate packages
Resorts: Winter escapes, spring break
Travel agencies & DMOs: "Plan your summer" campaigns
City & business hotels: Graduation and event weekends
Resorts: Summer pre-booking
Motels & roadside: Road-trip season launch
City & business hotels: Low-season staycation offers
Resorts: Peak season, Labor Day
Motels & roadside: Peak travel, event traffic
City & business hotels: Holiday events and parties
Resorts: Holiday and New Year's packages
Motels & roadside: Holiday travel, family visits
Six stages move a guest from the first search to their next booking, directly with you.
Every campaign directs guests into a conversion-focused booking or event inquiry path.
Respond → Capture → Qualify → Book Stay / Tour → Follow Up
Lead attribution, booking pipeline, and integrations with the CRM, PMS, and reservation tools your team already uses.
One dashboard tying SEO, ads, social, email, SMS, and AI automation to direct bookings, reservations, and cost per event lead.
*Integrations vary by booking engine, POS and property management system. Texts and emails are sent only with proper consent.
As a hotel marketing company, we tailor each service to the kind of property you run:
Boutique & independent hotels: Neighborhood and experience searches
Resorts: Destination and amenity searches
Motels: Highway, city and "near me" searches
Boutique & independent hotels: Google Hotel Ads, brand search
Resorts: Package and seasonal campaigns
Motels: Last-minute and mobile ads
Boutique & independent hotels: Story-led design
Resorts: Amenity and package pages
Motels: Fast mobile booking
Boutique & independent hotels: Design and local vibe
Resorts: Pools, spa, views
Motels: Clean rooms, real photos
Boutique & independent hotels: Small events
Resorts: Weddings and retreats
Motels: Sports teams and crews
Developers attract investors by building credibility before asking for capital. Event planner marketing and real event planer investor lead generation usually include:
01
How much business you own
02
What each direct booking costs
03
How full and at what rate
04
Revenue per available room
05
Whether guests return
AI takes care of guests and bookings while your front desk handles check-ins. Here's one night:
A family asks about adjoining rooms for July. The AI checks availability and books both.
A guest arriving tomorrow asks about early check-in. The AI explains the policy and adds a paid early check-in to the booking.
A booked guest asks if a room upgrade is available. The AI checks and sends an upgrade link.
Checked-out guests get a thank-you email and a review request.
A wedding block inquiry lands in your sales inbox with dates and guest count.
ANSWERS FOR CONTRACTORS
Everything you need to know about setup, dispatch control, and platform integration.
Hotels increase direct bookings by making their own site the best place to book. Here's how to increase hotel direct bookings:
The best hotel marketing strategies combine visibility, direct booking and repeat stays:
CBRE's Trends in the Hotel Industry found that sales and marketing department expenses averaged 9.2% of total revenue in 2019, before the pandemic, a figure that includes franchise fees and sales staff. (Source: CBRE) UniBright's hotel plans typically run $1,500 to $5,000 per month, plus ad spend.
Motel marketing is about convenience: be the easiest option to find and book.
Resort marketing sells the whole experience, not just the room. It leans on video, packages, seasonal campaigns and group and wedding bookings, and it needs longer nurture because guests plan resort stays weeks or months ahead.
Yes. We work with hotels, motels and resorts across the USA, including New York, Florida, California and Las Vegas. Need a hotel marketing agency near me? Travelers compare properties by neighborhood and destination, and that's where we build your visibility.
