WHO WE ARE
UniBright Solutions is an AI-powered Facebook ads agency serving local, and national businesses across the USA.
AI-Powered Facebook ads management
Facebook Ads Agency That Generates Leads, Not Just Likes
Likes and clicks don't pay the bills. If your Facebook ads bring cheap traffic but few real customers, something between the ad and the sale is broken. This page covers how Facebook ads management works, why ads stop converting, what Facebook advertising costs, and how UniBright turns Facebook leads into booked customers.
OUR FOCUS
We focus on lead generation, retargeting, and conversion campaigns, backed by tested creative and accurate tracking.
THE DIFFERENCE
Every Facebook lead gets an instant reply, because the speed of follow-up decides whether a lead becomes a customer.
Trusted Platforms. Proven Performance.
What Is Facebook Ads Management?
Facebook ads management is the ongoing work of planning, running, and improving paid campaigns on Facebook to produce leads or sales. It includes choosing the right campaign objective, building audiences, producing and testing creative, setting up the Pixel, and conversion tracking, managing budgets and reporting results.
Book an appointment now.
Facebook Campaigns We Manage
Our Facebook ads management services cover five main campaign types:
Campaign type
What it does
Best for
Facebook lead generation ads
Instant forms inside Facebook
Service businesses that need inquiries.
Conversion campaigns
Send people to your site to buy or book
Online stores and booking-based businesses.
Facebook retargeting ads
Re-engage site visitors and past leads
Warming up people who didn't act yet.
Messenger ads
Start a chat instead of a form
Businesses that sell through conversation.
Local reach campaigns
Awareness or traffic campaigns targeted to people near your location
Shops, clinics and local services.
Boosted Post vs Facebook Ad
Which Is Better?
Boosted post
Facebook ad (Ads Manager)
Setup
One click from your Page
Built in Ads Manager.
Objectives
Limited
Full range: leads, sales, traffic.
Targeting and testing
Basic
Custom and lookalike audiences, A/B testing.
Best for
Quick visibility for a post
Measurable leads and sales.
For leads or sales, a proper Facebook ad almost always beats a boosted post.
Why Are My Facebook Ads Not Converting?
When Facebook ads are not working, the cause is usually one of these. A Facebook ads audit checks all six.
1
Broken tracking
The Pixel or Conversions API isn't recording real conversions.
2
Wrong objective
A traffic or engagement campaign is being judged on leads.
3
Creative fatigue
The same ads have run too long.
4
Weak offer
People see the ad but have no reason to act now.
5
Landing page friction
Slow pages or long forms lose people.
6
Slow follow-up
Leads go cold before anyone replies.
A Facebook ads audit checks all six.
AI Creative Testing & Audience Strategy
We test several creative concepts at once, including short video, customer-style clips, carousels, and static images, and let results decide what scales. AI helps us draft variations and spot fatigue early; a strategist approves every ad. For audiences, we combine broad targeting with custom audiences (site visitors, customer lists) and lookalike audiences built from your best customers.
How Can AI Follow Up Instantly With Facebook Lead Ad Leads?
An AI receptionist replies to every Facebook lead within seconds by text, email or Messenger, asks a few qualifying questions, and books an appointment or call. Leads that aren't ready get gentle follow-up, so none are forgotten.
How We Manage Meta Ads
Our Process
01
Audit
Review account structure, tracking, audiencTracking, campaigns, audiences, creative and follow-up.es and creative.
02
Fix tracking
Pixel, Conversions API and events.
03
build
Campaigns by objective, with clear offers.
04
Test creative
Several concepts per campaign.
05
Optimize
Shift budget to winners and refresh fatigued ads.
06
Report
Monthly results and next steps.
The Growth Engine
From Facebook Ad to Customer
Clicks only pay off if leads are answered and followed up
01
Attract
Facebook ads
Lead, conversion, retargeting and local campaigns.
02
Convert
Instant forms or landing pages
Short, clear and matched to the offer.
03
Engage
AI receptionist
Replies to every lead in seconds, 24/7.
04
Organize
CRM
Every lead tracked from ad to sale.
05
Nurture
Retargeting and
follow-up
For leads not ready yet.
06
Measure
Cost per lead and cost per sale
Real results sent back to Meta to improve delivery.
Integration availability varies by CRM and is confirmed during onboarding. Messages are sent only with proper consent.
How Much Do Facebook Ads Cost?
Facebook ad costs depend on your industry, audience, and creative. WordStream’s 2026 Facebook benchmarks found an average cost per lead of $27.39 and an average conversion rate of 8.54% for lead campaigns across all industries.
Average cost per lead, all industries
Average lead campaign conversion rate
Industries where Facebook cost per lead was lower than Google’s
What Is a Good Cost per Lead on Facebook?
A good cost per lead is one your close rate and customer value can afford. Industry matters a lot: dentists ($61.56) and beauty and personal care ($50.91) had some of the highest costs per lead. Work backward from what a customer is worth to you. Google leads often arrive with higher purchase intent.
How Much Does a Facebook Ads Agency Charge?
A Facebook advertising agency usually charges a monthly management fee plus ad spend. UniBright's Facebook ads management plans typically run $1,500 to $5,000 per month, plus ad spend, with no long term contract.
Facebook Ads for Your Industry
On Facebook, the form and the offer matter as much as the audience. This is how lead forms and local offers usually work in each industry.
01
Healthcare Practices
A short lead form with a new-patient or consultation offer works well for elective care. We keep questions general, never ask about medical conditions in the form, and call back fast. See our healthcare marketing page.
02
Law Firms
A higher-intent form with two or three screening questions, such as case type and date of incident, filters out curiosity clicks before they reach your intake team. Read our law firm marketing approach.
03
Real Estate Businesses
"What's my home worth?" and new-listing alert forms are strong lead magnets, run within Meta's housing special ad category. See our real estate marketing page.
04
Car Dealerships and Repair Shops
Trade-in value forms and test drive requests work for dealers, while repair shops do well with service specials and Messenger booking. Learn more on our automotive marketing page.
05
Hotels, Restaurants and Tourism
Event RSVPs, local offers and Messenger booking ads fill slow nights and seasons. Explore our hospitality marketing page.
Facebook is part of our wider Meta ads agency work, alongside Instagram ads and Google Ads Management
Who Runs Your Facebook Ads?
A Facebook ads expert plans strategy and budgets, a designer builds and refreshes creative, and a tracking specialist sets up the Pixel and Conversions API. Every account is reviewed by Manisha Maker,
Founder, a Lean Six Sigma Black Belt with 10+ years in digital marketing.
How We Report Results
Monthly reports show spend, leads, cost per lead, booked appointments or sales, top creative and next steps. You keep ownership of your ad account and data.
Contact Us
Facebook Ads FAQs
How long does it take Facebook ads to work?
Most campaigns need one to two weeks to exit Meta's learning phase, which typically requires about 50 optimization events in a week. Lead campaigns can bring inquiries in the first days, but stable results take a few weeks of testing.
What budget should I start Facebook ads with?
Start with enough to get several results a week at your target cost per lead, then scale what works. A budget that's too small slows learning and makes results hard to judge.
Why are my Facebook leads low quality?
Instant forms are easy to submit, so some people fill them out without real intent. Adding qualifying questions, using a higher-intent form type, and replying within minutes usually improves lead quality.
Can you fix our existing Facebook ads?
Yes. We start with a Facebook ads audit of tracking, objectives, creative, audiences, and follow-up, then fix the biggest problems first while keeping what already works.
Do you create the ads?
Yes. We plan concepts, write copy and produce images and short videos, and test several versions in each campaign.
What does Facebook ad campaign management include?
Objective and audience planning, creative production and testing, Pixel and Conversions API setup, budget management, lead follow-up and monthly reporting.
Is a Facebook ads consultant enough, or do I need an agency?
A Facebook ads specialist or Facebook ads consultant works well for a single campaign. If you need creative production, tracking, and lead follow-up too, a Facebook marketing agency covers all of it with one team.
Will we own our ad account, and is there a contract?
You keep full ownership of your ad account and data. Plans run month to month, with no long-term contract.
How do I choose the best Facebook ads agency?
Ask how they track conversions, how often they refresh creative, how leads are followed up, whether you own your account, and what the contract terms are.
Do you work with businesses near me?
UniBright works with businesses across the USA, including Houston, Dallas, Los Angeles and New York. Facebook ads target by location, so your budget reaches the area you serve.