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For general contractors & remodelers
Remodeling Leads Screened for Budget Before You Drive Out
You're the estimator, the PM, and the salesperson. Your calendar has no room for tire kickers. We bring in homeowners planning real kitchens, baths, and additions, and AI checks budget, timeline, and decision-makers before anything lands on your schedule.
100+ clients · 92% client retention · First month free · AI call answering in English and Spanish
Trusted Platforms. Proven Performance.
What does a contractor marketing agency do for a general contractor or remodeler?
A contractor marketing agency brings homeowners with real projects to your company and keeps the wrong ones off your calendar. That means contractor SEO, Google Ads for contractors, Local Services Ads for contractors, a Google Business Profile that shows your work, and contractor website design that turns visitors into calls. UniBright adds AI call answering that screens every inquiry before you spend time on it.
Most marketing for contractors is measured in leads. But a remodeler doesn't need more leads; it needs more signed projects with less windshield time. Remodeling contractor marketing works differently from emergency trades: homeowners research for weeks, compare portfolios, and talk to several builders. So we build for trust and qualification, not volume. You see which inquiries became consultations, which consultations became contracts, and what each signed project cost.
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Does ChatGPT recommend your remodeling company?
Homeowners planning a kitchen or bathroom remodel now ask ChatGPT what it should cost and who to trust locally. It names a few contractors. Only 1.2% of local businesses get recommended . A portfolio site with no cost, timeline, or permit answers gives AI nothing to work with.
What old SEO rules are costing your remodeling company
Remodeling buyers research for weeks. Whoever AI names during that stretch gets the first call. General contracting already has the weakest Google Ads conversion rate of 16 home service trades, at 2.61% (LocaliQ). Showing up in AI answers brings in homeowners who already trust you, which is the opposite of the tire-kickers you're paying for now.
Get My Free Growth AuditWe optimize for Google AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot — so your business gets recommended, not just ranked.
Ask ChatGPT
Who's a trusted kitchen remodeler near me?
If you're looking for a trusted kitchen remodeling contractor around San Francisco, California, I'd start with companies that have strong customer reviews, documented kitchen renovation experience, and verifiable contractor licenses.
Top kitchen remodelers near San Francisco
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Illustrative output. Switch engines to see how each one cites you.
Turn finished jobs into the next three
After each project, automated follow-up asks for a review and before-and-after photos, adds the job to your project portfolio, and asks for referrals at the moment the homeowner is happiest. Open bids get scheduled check-ins, so a homeowner comparing three contractors hears from you first.
How we fill your calendar with projects worth bidding
The system works in four steps: rank for the projects you actually want, answer every inquiry while you're on a jobsite, screen each lead before it reaches your calendar, and turn every finished job into reviews, photos, and referrals. Each step is measured by consultations booked, close rate, and cost per booked project.
Rank for the projects you want
We build general contractor SEO around the work you want more of: kitchen remodel, bathroom remodel, home addition, basement finishing, ADU, and whole-home renovation pages for each city in your service area. Local SEO for contractors puts your Google Business Profile in the Map Pack with fresh project photos, and Local Services Ads show the Google Verified badge. Answer-first pages on costs, timelines, and permits help ChatGPT, Gemini, Perplexity, and Google AI Overviews recommend you.
Screen before you drive out
Brittany asks what the project is, the rough scope, the budget range, the timeline, whether they own the home, who else is part of the decision, and whether they'll need financing. Projects that fit go straight to your consultation slots with notes attached. Projects that don't fit are handled politely, using the policy you set. Connection to Buildertrend, JobTread, or your CRM is scoped during onboarding.
Answer while you’re on the jobsite
Our AI answering service for contractors picks up every call and chat in English or Spanish, so a homeowner ready to talk never hits voicemail. Think of it as an AI receptionist for contractors that knows your services, your service area, and your minimum project size.
Turn finished jobs into the next three
After each project, automated follow-up asks for a review and before-and-after photos, adds the job to your project portfolio, and asks for referrals at the moment the homeowner is happiest. Open bids get scheduled check-ins, so a homeowner comparing three contractors hears from you first.
AI Receptionist - Brittany from UniBright
Try our AI receptionist, Brittany, for your business.
UniBright Creates Demand and Brittany Converts that Demand Quickly
Enter your website - Brittany will read it and answer like your own front desk.
Brittany
Use your microphone - No phone number needed
What's included in our contractor digital marketing services?
Our contractor digital marketing services include contractor SEO, Google Ads and Local Services Ads management, Google Business Profile management, contractor website design and conversion work, AI call answering with lead screening, consultation booking, bid follow-up, review and photo collection, social content from your finished projects, and reporting on cost per booked project.
01
Search visibility
Service and city pages for the projects you want, plus technical fixes and listings cleanup, the work a contractor SEO company or contractor SEO agency should be doing.
02
Website that converts
A site rebuilt around your project portfolio, licensing and insurance details, clear process steps, and a short consultation request form, aimed squarely at that 2.61% conversion rate.
03
Google Ads for contractors
Separate campaigns and budgets for kitchen remodeling leads and for bath, addition, and basement projects, plus negative keywords for DIY, cheap, and job-seeker searches.
04
AI phone screening
Every caller is screened for scope, budget, timeline, and decision-makers before the consultation is booked.
05
Project content
Social media for general contractors on Instagram, Facebook, Nextdoor, and LinkedIn, built from your before-and-after photos.
06
Bid follow-up and referrals
Scheduled check-ins on open estimates and automated review and referral requests after each job.
07
Reporting
Inquiries, consultations, signed projects, and cost per booked project by source.
Ready to grow your contracting busines?
Get a Free Growth AuditBuilt for long sales cycles, permit delays, and the referral economy
Remodeling decisions take weeks or months. Homeowners save ideas on Houzz and Instagram, wait on permits and financing, and often choose the contractor they've heard from most recently. Referrals still drive a large share of work. The system covers that whole timeline: visible while they research, quick when they call, and in touch until they sign.
Long research cycles
Answer-first content on costs, timelines, permits, and financing keeps you in front of homeowners for months.
Slow decisions
Bid follow-up runs on a schedule, so you stay top of mind while homeowners wait on permits, loans, or a spouse's approval.
Referrals
Every happy client is asked for a review, photos, and an introduction, so referrals don't depend on luck.
Different business models
Design-build firms get longer nurture sequences and portfolio-heavy pages; general contractors doing smaller remodels get faster scheduling and tighter screening.
How we get your remodeling company Recommended by AI
Your free audit shows what ChatGPT and Google's AI Overviews say about your business today.
Get My Free Growth Audit- Answer-first pages on the questions your customers ask AI, like "How much does a bathroom remodel cost?"
- Schema markup that tells AI engines what you do, where you work, and when you're open.
- Listing cleanup so your business details match on Google, Yelp, Nextdoor, and the directories AI reads.
- A review engine that keeps recent reviews coming in after every job.
- Monthly AI checks: we ask ChatGPT, Gemini, and Perplexity about your market and report who gets named.
Angi and HomeAdvisor, Houzz, a typical agency, or UniBright?
Angi, HomeAdvisor, and Thumbtack sell the same homeowner to several contractors. Houzz helps homeowners browse but charges for visibility and shares leads. A typical agency selling marketing for construction companies sends traffic and stops there. UniBright builds demand you own, answers every call, screens it, and follows up until the bid is decided.
| Feature | Angi / HomeAdvisor / Thumbtack | Houzz | Typical agency | UniBright |
|---|---|---|---|---|
| Lead goes only to you | No | Often not | Yes | Yes |
| Calls answered while you're on a jobsite | No | No | No | Yes |
| Budget and timeline screened before you go | No | No | Rarely | Yes |
| Open bids followed up on a schedule | No | No | Rarely | Yes |
| Visible in ChatGPT and AI Overviews | No | Partly | Sometimes | Yes |
| Website, rankings, and reviews stay yours | No | No | Partly | Yes |
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Contractor owner FAQs
How do I stop wasting time on unqualified estimates?
Screen before you schedule. Brittany asks every caller about scope, budget range, timeline, ownership, and decision-makers, and checks your minimum project size and service area. Only projects that fit go on your calendar, with notes attached.
Are Angi and HomeAdvisor leads worth it for general contractors?
They can fill gaps, but shared leads are sold to several contractors and typically close at 5–10%. Owned leads from search close far better because the homeowner chose you. Most owners we work with reduce marketplace spend as their own lead flow grows.
Why does my contractor website get traffic but few calls?
General contracting has the lowest Google Ads website conversion rate of 16 home service trades. Common causes: no visible portfolio, unclear service area, long contact forms, and no phone answered after hours. We fix the page and the phone together.
How do general contractors get recommended by ChatGPT and Google AI Overviews?
AI engines favor contractors with consistent listings, recent reviews, and pages that answer specific questions, such as what a bathroom remodel costs locally or how long permits take. We write and maintain that content for your service area.
Is Google Ads worth it for remodeling contractors?
Usually, if you measure cost per booked project instead of cost per lead. A $165 lead is expensive for a small repair and cheap for a $40,000 kitchen. We separate campaigns by project type so budget goes to the work you want.
How do I choose a contractor SEO company or marketing agency?
Ask whether they screen leads or just send them, whether they report cost per booked project, whether they'll answer your phone, and whether pricing is published. Any good general contractor marketing partner should be able to show you all four.
What happens in the free first month?
We set up your Google Business Profile and tracking, publish your first project pages, and configure AI phone screening with your minimum project size and service area. At the end of the month, we review results together and you decide whether to continue.