A landing page for a single service in a single market.
Local SEO, Hawaii. Not a services page with local SEO on it — a page that exists only for that offer, in that market, for that buyer.
UNIBRIGHT SOLUTIONS · AI PPC · CASE STUDY
5.43% CTR & 15 Deals in Hawaii
By targeting Hawaii with a focused Meta Ads campaign, a single Local SEO offer, and a conversion-optimized landing page, we generated 512 clicks, 85 qualified leads, and 15 closed deals with a 5.43% click-through rate.
512CLICKS
85LEADS
5.43%CLICK-THROUGH RATE
15DEALS CLOSED
01 / THE PROBLEM
The Problem
Most agency advertising tries to sell everything at once. One campaign, one landing page, and a list of
twelve services on it. It performs badly for a simple reason: a business owner searching for help with
local search does not want to read about your video production.
Selling professional services on Meta is hard to begin with. Meta is where people go to be entertained,
and business offers compete against that. The benchmark for business and professional services on the
platform sits at roughly 0.78% click-through — about half the all-industry average of 1.55%.
So we ran the opposite of a broad campaign. One service. One location. One page built for that one
thing.
BUILT
What We Built
The page built for conversion, not for browsing.
One offer, one action, and nothing else competing for attention. No menu of alternatives to wander into.
Headline, subheadings and descriptions written to match the ad.
Someone clicking an ad about local SEO in Hawaii lands on a page that says exactly that back to them. Mismatch between ad and page is where most paid traffic leaks away.
Image and video creative produced for the offer.
Multiple variants rather than one, so the campaign could find the angle that worked instead of betting on our first guess.
Five days of learning before judging anything.
Meta needs data before its optimisation is worth reading. Decisions made in the first 48 hours are noise, and acting on them is how campaigns get strangled early.
Leads qualified before being counted.
The 85 leads were worked through properly. We report deals
closed, not raw form fills, because those are different numbers and only one of them pays.
05 RESULT
The Results
RESULTDETAIL
5.43% click-through rateAgainst a 1.55% all-industry Meta average, 2.59% for lead campaigns, and roughly 0.78% for business and professional services
512 clicksFrom about 9,400 impressions
85 leadsA 16.6% landing page conversion rate, against an average of roughly
8% for lead campaigns
8% for lead campaigns
15 deals closedAfter qualification — an 18% close rate on leads
MEANS
What This Means
Focus is the whole trick.
One service, one location, one page. Nearly every number above traces back to that single decision rather than to clever bidding.
The ad and the page have to say the same thing.
A 16.6% page conversion rate is not a design
achievement. It is what happens when the page answers the promise the ad made.
Five days of patience beat five days of tinkering.
The learning period exists for a reason. Most
campaigns are killed or over-edited before the platform has enough data to optimise against.
Closed deals, not leads, are the number that counts.
85 leads sounds better than 15 deals. Only one of those figures is revenue, and reporting the smaller one is the honest version.
Creative variety found the winner.
We did not know which angle would work. Producing several and letting the data choose is cheaper than being right first time.
FIX
What This Does Not Fix
Worth being straight about:
A service you cannot deliver at volume.
Fifteen new clients at once is a delivery problem as much as a win. We check capacity before scaling spend.
A weak offer.
Focus makes a good offer perform. It does not rescue one nobody wants.
Lead quality at scale.
Small, focused campaigns produce well-qualified leads. Pushing budget hard usually loosens the targeting and the quality with it.
Every market.
This was one service in one location. Each new market needs its own page and its
own learning period.
WORKS
Why This Works Elsewhere
Any business selling more than one service has this problem. The instinct is one campaign pointing at the main website, because building a page per service sounds like too much work. It is less work than it sounds, and it is where the results come from. Every service you sell and every market you sell it in deserves its own page and its own ad set.
NEXT STEP
The Next Step
Tell us your single most profitable service and the area you want more of it from. We will build the page, the creative and the campaign for that one thing, and report back on leads qualified and deals closed rather than clicks.
Services Provided:
Meta Ads management, conversion-focused landing page design and copy, image and video ad creative, on-page optimisation, lead qualification, conversion tracking and reporting